Brioni has put up a video of its 1952 men’s fashion show, which was the first of its kind. A few things I noticed:
Whereas on runways today, models plod forward with a death stare into nowhere, likely drugged into blissful ignorance of any of the earthlings that surround them, Brioni’s Angelo Vittucci works the crowd. He shakes hands, he smiles and laughs, he even lets a lady in the front row get a little handsy with his overcoat (at 2:27).
Most of the audience is women. I don’t know if they’re buyers or media types or what. I wish I knew more about who was in the audience and why.
I have heard people refer to the jackets Brioni made at this time as “short” but they don’t seem so in the video, at least by today’s standards.
Jackets are three-button, worn with the top two buttoned. Lapels are fairly narrow. They look quite “trim” but not tight.